Social media has been a big help in promoting business, but there are many mistakes that people make when using social media. This blog post will cover the top six mistakes and how to avoid them. These tips will help you get more engagement on your posts which will lead to greater success with your company's social media strategy.
1. Posting too often
2. Not posting enough
3. Using the wrong hashtags
4. Spending too much time on social media and not enough time doing other things
5. Focusing only on one platform (i.e., Instagram, Facebook) to avoid getting bored
6. Posting about irrelevant topics that don't interest you or your audience
Not posting often enough. Posting too often as we stated the frequency of posts on social media is a key factor when it comes to engagement and awareness. People who share their content more are more likely to achieve higher organic visibility than those that post less frequently. If you want your brand or business to grow, make sure you're sharing at least one new piece of content every day for Facebook, Twitter, Instagram and LinkedIn combined. This mistake can be avoided by making time in your schedule for the necessary posts regularly so they don't become an afterthought when life gets busy! And if this sounds like something you need help with we’ve got just what you need - our SEO experts will work with your team to create a custom marketing plan.